Australian Football League (AFL)
Major partner of the AFL and AFLW
Backing the future of footy.
Image credit: Travis Hayto.
Telstra’s involvement in the AFL spans 22 years. Over this time, we have partnered with the AFL to revolutionise the game day experience and bring fans closer to the game they love.
From backing local footy clubs through Telstra Footy Country Grants through to supporting the young guns of the next generation with the Telstra AFL & AFLW Draft and Rising Star programs, we are proud to be investing in the future of the game and its communities.
Telstra Footy Country Grants
Telstra and the AFL have teamed up to support local footy clubs nationally. Launched in 2024 with an $8 million investment over 4 years, Telstra Footy Country Grants gives junior and senior AFL clubs the opportunity to apply for funding of up to $20,000 for direct support where they need it most.
Whether your club needs a new line marking machine, new netting behind the goals or resources for your volunteers, these grants could help give your club a boost. In 2024, we saw almost 600 local footy clubs benefit from their share in the $2 million funding pool.
Applications for the 2025 Telstra Footy Country Grants Program are now open.
Telstra AFL and AFLW Draft and Rising Star
We’re proud to be supporting the next generation of footy stars through the Telstra AFL and AFLW Rising Star Awards. Every round, a player is nominated, with the overall winner announced at the AFL Awards and W Awards at the end of the year.
Backing the young guns of the future is also important. The Telstra AFL and AFLW Draft and Combine is an opportunity for the most talented up and coming players to be selected by the AFL and AFLW clubs.
Telstra Pre Game Entertainment
To help AFL and AFLW fans celebrate one of the biggest days on the sporting calendar, we are thrilled to present the Telstra Pre-Game Entertainment.
Last year, international superstar, Katy Perry, made the MCG roar with her spectacular performance. We are excited about who we are bringing to the party this year. Watch this space.