How to choose the best iPhone for you

Are you ready to upgrade to an iPhone but feeling slightly overwhelmed with all the options out there? Don't worry, we've got you covered! Whether you're a tech enthusiast or just looking for something simple, we're here to help you find the perfect iPhone. Let's dive into the world of iPhones and find out which one suits you best.
iPhone 16 series: the smartest iPhone yet
Image - (From left to right) iPhone 16 in Black, White, Pink, Teal and Ultramarine
For those who demand top-tier performance and premium design, the iPhone 16 series is the ultimate choice. The iPhone 16 and iPhone 16 Plus bring flagship-level features to more users, powered by the A17 Bionic chip for smooth and efficient performance. They come with Dynamic Island for seamless multitasking, a 48MP main camera that captures stunning detail, and a 12MP ultrawide camera for wider shots. The iPhone 16 Plus offers a larger 6.7-inch display, perfect for those who want extra screen space for streaming, gaming, or everyday browsing.
For those who want the most advanced iPhone experience, the iPhone 16 Pro and iPhone 16 Pro Max take things to the next level. Featuring the powerful A18 chip, these models offer lightning-fast performance, making every task seamless.
The camera system is a standout, with a 48MP Fusion camera, a 12MP ultrawide lens, and a dedicated 12MP 5x telephoto camera for capturing incredible detail. The ProMotion display technology delivers super-smooth scrolling with adaptive refresh rates up to 120Hz.
Designed with aerospace-grade titanium, the iPhone 16 Pro models are the lightest Pro models yet. The iPhone 16 Pro features a 6.1-inch display, while the iPhone 16 Pro Max comes with a larger 6.7-inch display for an even more immersive viewing experience.
With iPhone 16 or iPhone 16 Pro, you can instantly learn more about your surroundings with visual intelligence with Camera Control. And, with ChatGPT integrated into Writing Tools and Siri, getting things done is faster and easier than ever.
Apple Intelligence requires iOS 18.2 or later.
iPhone 15 series: innovative, smart and stylish
Image - (from top to bottom) iPhone 15 Plus in Pink, Blue and Black.
The iPhone 15 lineup also offers a perfect balance of innovation, performance, and style, with options to suit different needs. The iPhone 15 and iPhone 15 Plus bring flagship-level features to more users, including the A16 Bionic chip for smooth performance, Dynamic Island for a more interactive experience, and a 48MP main camera for capturing stunning photos. The iPhone 15 Plus stands out with its larger 6.7-inch display, perfect for those who want more screen space. Both the iPhone 15 and iPhone 15 Plus also feature a dual camera system, but with a whopping 48MP main camera, plus a 12MP ultrawide camera. This powerful system not only captures breathtaking images, but also records 4K HDR videos with amazing detail, colour and contrast. An exceptional experience for all users.
For those seeking a more premium experience, the iPhone 15 Pro and iPhone 15 Pro Max take things further with a lightweight titanium design, A17 Pro chip for pro-level performance, and an advanced camera system. The iPhone 15 Pro Max offers a more powerful photography experience, housing three cameras and has a dedicated 5x telephoto camera for capturing incredible detail from a distance. Whether you want a stylish everyday phone or a cutting-edge powerhouse, the iPhone 15 series has something for everyone.
iPhone 14 series: an iPhone that still delivers
Image - (From left to right) iPhone 14 in Midnight, Starlight, Purple, Red and Blue
If you’re looking for a great iPhone at a more affordable price, the iPhone 14 series still delivers fantastic performance, great cameras, and long battery life.
The iPhone 14 and iPhone 14 Plus are powered by the A15 Bionic chip, making them fast and efficient for everyday use. With Super Retina XDR displays and a 12MP dual-camera system, you’ll get sharp photos and smooth performance without breaking the bank.
For a more premium experience, the iPhone 14 Pro and iPhone 14 Pro Max feature the A16 Bionic chip, Dynamic Island, and a 48MP camera system with Pro-level photography and videography tools.
iPhone SE 3: compact, powerful, and budget-friendly
Image - (From top to bottom) iPhone SE (3rd generation) in Midnight, Starlight and Red.
If you're all about keeping things simple without sacrificing performance, the iPhone SE might be the one for you. Don't be fooled by its size, as the iPhone SE packs the same incredibly powerful A15 Bionic chip that the iPhone 13 lineup has. This means you'll experience seamless performance while doing everyday tasks, such as scrolling social media, app multitasking, or intensive gaming sessions.
The iPhone SE also comes with the power of 5G connectivity, that supports faster streaming, multiplayer gaming and downloads with less lag. The design of the iPhone SE gives a sense of classic Apple nostalgia, with a traditional home button featuring Touch ID. There's something so familiar about pressing the home button to, well... return home.
For those who prefer smaller phones, the iPhone SE is your best bet. It offers a compact design perfect for one-handed use, with a 4.7 inch Retina HD display. Despite its single rear camera, it still packs a real punch in terms of photo and video quality. Its 12MP rear camera leverages the power of the A15 Bionic chip and an enhanced image signal processor to deliver sharp, detailed images with true-to-life colors and improved low-light performance.
With its lower price point, the iPhone SE offers incredible value and is best suited for those looking for a budget-friendly option.
Our iPhone comparison tool
Use our iPhone comparison tool for a side-by-side view of detailed specs on various iPhone models.